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35 brands. Each one earned a slot.

We don't stock a brand's whole catalog. We pick the one or two things they do better than anyone, and tell you why. Brand facts are sourced from each brand and the press, linked on every brand page.

Food and drinkAthletic BrewingBrewery dedicated to non-alcoholic craft beer, brewed in Connecticut and San Diego. See the brand → Hair · SkinBaxter of CaliforniaMen's grooming line covering skin care, shave, and hair products, including pomades. See the brand → Skin · PeptidesBrickellMen's skin care brand selling face wash, moisturizer, and grooming products online. See the brand → Food and drinkChompsMeat stick snack brand using grass-fed and finished beef, sold widely at grocery retail. See the brand → FootwearClaeLos Angeles sneaker brand known for minimal leather silhouettes and vegan materials. See the brand → Hoodies and knitsComfrtApparel brand known for oversized, soft hoodies and loungewear with a mental-health-focused brand story. See the brand → Tees and polosCriquetAustin polo brand known for vintage-style players shirts with a proper collar, built from organic and performance fabrics. See the brand → Hoodies and knits · Tees and polos · Pants and shortsCutsMenswear brand that started with a premium crew-neck t-shirt and expanded into polos, pants, and layers. See the brand → Skin · Shave · BodyEvery Man JackMen's personal care brand selling body wash, deodorant, shave, and hair products at mass retail. See the brand → Outerwear · TeesFahertyFamily-run casualwear brand known for beach-inspired menswear, sweater shirts and sunwashed tees. See the brand → Swim and shortsFair HarborSwim and casual brand making breathable swimwear and shorts from recycled plastic bottles. See the brand → SocksFeeturesFamily-run performance sock brand known for anatomical left/right-specific running socks with targeted compression. See the brand → Tees and hoodiesFree FlyCharleston performance apparel brand built on buttery bamboo fabrics, popular with anglers and boaters. See the brand → SkinGeologieMen's skin care brand selling personalized regimens by subscription after an online skin quiz. See the brand → FootwearHari MariDallas flip-flop and footwear brand that donates a portion of sales to kids fighting cancer. See the brand → ShaveHensonSingle-blade safety razors machined from aluminum and other metals at an aerospace machine shop in Canada. See the brand → Skin and groomingJack BlackDallas-born men's skincare line known for simple, no-fuss formulas like Beard Lube and Double-Duty moisturizer. See the brand → Food and drinkLiquid DeathCanned water and beverage brand known for heavy-metal style branding and aluminum cans instead of plastic bottles. See the brand → Outerwear · Hoodies and knits · Underwear and loungeMack WeldonDirect-to-consumer men's underwear, socks, and basics brand. See the brand → SupplementsMagic MindTwo-ounce morning nootropic shot sold as a dietary supplement, positioned as a companion to coffee. See the brand → Skin · FragranceMalin+GoetzNew York apothecary brand selling skin care, body care, and fragrance, founded in Chelsea. See the brand → Supplements · PeptidesMomentousSports nutrition and supplement brand with third-party tested protein, creatine, and recovery products. See the brand → BodyNativeAluminum-free deodorant brand that expanded into body wash, hair care, and other personal care. See the brand → FootwearOluKaiPremium footwear brand rooted in Hawaiian culture, known for sandals and slippers with anatomical footbeds. See the brand → SunglassesRaenSouthern California eyewear brand making handmade acetate sunglasses with a surf and design heritage. See the brand → Hoodies and knitsRhobackActivewear brand known for performance polos, q-zips and hoodies with a college-sport sensibility. See the brand → Gear and deskRidgeMinimalist metal wallet brand that launched on Kickstarter and expanded into bags, rings, and phone cases. See the brand → Underwear and loungeSaxxMen's underwear brand built around the BallPark Pouch, a hammock-shaped pouch design. See the brand → SocksStanceCalifornia sock brand that turned socks into a statement category, with performance models and artist collaborations. See the brand → SunglassesSunskiSan Francisco sunglasses brand making affordable polarized frames from recycled materials, with a lifetime warranty. See the brand → Outerwear · Tees and polosTaylor StitchSan Francisco menswear brand making shirts, denim, and outerwear, sold online and in its own stores. See the brand → Hoodies and knits · Tees and polos · Pants and shortsTen ThousandMen's training apparel brand known for its workout shorts. See the brand → Supplements · PeptidesTransparent LabsSports supplement brand selling pre-workout, protein, and creatine with published third-party test results. See the brand → Gear and deskUgmonkDesign studio selling analog productivity tools, notably the Analog card system, plus desk goods and apparel. See the brand → PeptidesVital ProteinsCollagen supplement brand best known for collagen peptides powder. See the brand →